SMO

Different companies look for their standard marketing; which in turn can be done in a lots of diverse methods. Some employ Affiliate MArketing, some use PPC, some go for the option of free marketing using posting, directory submission, Press Releases. However there is a different way of marketing which when done effectively and judiciously, will provide a much greater branding as-well-as business productivity.

This way of marketing not only brings interest in the mind of employees, but even a greater customer satisfaction. SMO can be done using a lots of social networking websites. It brings customers and visitors closer to the company, increases the interaction opportunities, hence better feedback and conversion ratio thus increases further. However, end-users are used to a better categorization; so on basis of the type of products/service or strength/revenue one has to decide the type of social marketing tools to be used.

One uses following top listed sites on basis of their requirements and needs:

• Facebook
• Twitter
• Linkedin
• Digg
• Orkut
• hi5

Each have their own tools and their own value. After deciding the best one required/ or the combination of these to be used one need to the categorization. Normally, unknowingly people move from one network to another, which at the end leaves them in desperate situation. So its better to stick to the one decided earlier as per the needs of the organization and stick to it.

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