301 redirect prospects in seo

Occasionally lots of urls are being made on regular basis with only few of them having long term future prospects. Some important urls may also behaving duplicate copies of similar content. In this case both the pages have some ratio of user traffic. Now one can’t show a 404 Error page. So you need to redirect the url to the more relevant page:

1.  Suppose one page is having 30% and the other having 70% traffic, then the former must be put to 301 Permanent redirection to the latter.
2. If the page is not so important and you need to change the url itself for keywords reordering purpose, then its better to show 404 Error page and create the new page with the correct url rather than redirecting every such kind of page.
3. Redirection can be done in several ways. We need to decide the method or their combination to be employed which exactly serves our purpose:
   1. Redirecting a single url to a specific url,
   2. Redirecting all the folder realated urls to a specific folder’s index.html,
   3. One-to-one redirection of url inside one folder to another folder urls(with more specific folder name and path) – this rule must be used only when each page relevancy is quite higher or else the entire folder redirection is a better solution,
   4. Redirecting rest of the pages to the root domain.

When using a combination of such redirection method, special care must be taken into the order in which the redirections have been ordered. All these methods are also used to leverage the website rank. Redirection definition must start with more specific one,the flow of control must be maintained with the definition ending with the general redirection* which must be applied at the end of the .htaccess.

We use 301 redirect when forwarding entire traffic form one domain to another or for redirection related to affiliate partners. This type of redirection is search engine friendly and also the response time is negligible affected from the visitors prospective.

Unlike 302 redirect(used for a temporary period), 301 redirect is a permanently moved redirection rule. So when using this it also add to the SEO ranking, i.e, if page rank for the new page is good signifies that the search engines are now following the permanent 301 redirection rule. More than the SEO prospects, visitors’ response time must be given higher priority when going for redirection.

There are a few SEO people who unnecessarily make use of the redirection rule in order to increase their website page ranks. In this case search engines may penalize these web pages. So unless not needed the redirection rule, 404 Error page must be displayed. However there are a few cases where redirection is an absolute necessity.

Normally 301 redirection is being used here to move the entire domain. Search engines keep track of the history/age of domains being redirected, so on basis of all these data they follow the new domain.

Reason to use redirection:

1. The page is no more existing but the page links are available on several other websites as a result offpage SEO,
2. Visitors have bookmarked the webpage,
3. Content duplicacy on more than one of the pages,
4. Page url is not relevant to the user search keywords and doesn’t serve the purpose,
5. The visitor traffic to the subordinate and add-on domain(like .ca, .net, .co.uk, .org, .co.in) is to be moved to the main domain landing page(often the home page)

SEO Freindly 301 permanent redirect

Search engines add the page rank of the old page to the new page and they make sure that only the new page url is being indexed. What a search engine get when following the new page: “Status Code HTTP/1.1 301 Moved Permanently”.

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Widgets Affiliate Marketing

To make the business profitable and diverse, affiliate marketing schemes provide an interesting tool. The most easy as-well-as profitable way to give it a start is the deployment of in-built “Widgets” to your website.

All the players involved here become specialized to their field.  Widget are built with lots of care, tested and debugged. Also it is under regular improvement phase and new features are being added to them. End-users only need to embed the javascript code of their favorite widget to their website and take benefits of all the features automatically.

Widgets not only provides another tool of marketing, but it also gives an additional charm to the website.

Apart from this one can compile their own widgets. The following points must be kept in mind when designing the architecture of a new widget:

• The widget must be independent of outside CSS files being called.
• Widgets must be made such that change in URLs may not cause any malfunction.
• If widgets is being compiled for third party, then their must be tracking for the same so as to allow/disallow its usage on any different domain.

Normally a dynamic widget makes use of AJAX for fetching its URL or keywords related records from the database and finally displays the result in the adjusted format on a web page.

Categorized SEO

Why categorization is so important?

A well structured website needs categorization and at all levels. A well categorized planning requires a lot of effort; as in the early built-up phase the evolving website is recursively restructured for a number of times, unless it gains optimum relevant future value.

Categorization means in terms of:

• URLs                   (Root/Child),
• Widgets             (IFRAME/JS),
• Sitemaps           (XML/HTML),
• RSS Feeds         (Text/Audio/Video),
• Sub-domains  (Blogs/Forums/CRM/ERP/AMS/eCommerce),
• CSS                      (Inline/Embedded/External),
• JS                        (jQuery/AJAX),
• Images              (GIF/PNG/JPG),
• Flash                  , etc

If start-up effort is having focus on the correct implementation of categorization, lots of complex problematic situations that arise in a running live website implementations can be parsed easily. These are some of the best implementation methods which have negligible start-up benefits or even may have a slight adverse effect; but a long run these well-defined practices surely pay-off and have never to see a pull down in their graph.

A system can never move into unmanageable state as the system structure is well-defined and so entire man-power can be put into a more productive oriented work with slight maintenance time devotion. These practices are also suitable as it brings a high degree of interest among the colleagues to concentrate and explore out innovative methods and implementations.

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SMO with FB Share

SMO using Share button from Social Sites is yet another tool to engage users in your site and increase the average time spent. All these ultimately affect the nature of response towards your organization.

FB Share can be used in either of these ways:

• fb:share using .js code.

<div id="fbshare">
<fb:share-button>
<meta name="title" content="GlobalSMO"/>
<meta name="description" content="Share your Ideas"/>
<link rel="image_src" href="http://www.amosvision.com/images/amosvision-logo.gif"/>
<link rel="target_url" href="https://globalsmo.wordpress.com/"/>
</fb:share-button>
</div>

• Using Iframe:
• Hide unwanted share button surrounding border padding:

Add a css file to the first tag. This css file will get pulled from your server and will then be show the resulting effect in your pages.

Keep one thing in  mind that Facebook keeps a lot of things in cache. So if you are checking/testing your codes, then you might not always see the effect according to your desire. So you need to change the urls everytime for the changes to take effect. This you can do using ?2,?3,…

Useful Guidelines:

• <fb:share-button href="https://globalsmo.wordpress.com/" ></fb:share>
• <div id=”fb-root”></div>

<script src=”http://connect.facebook.net/en_US/all.js#appId=xxxxxxxxxx&amp;xfbml=1“></script>
<fb:comments numposts=”10″ width=”585” css=”http://globalsmo.wordpress.com/css/myfb.css” publish_feed=”true”></fb:comments>

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